Nova Group, formerly Thanh Nhon Ltd, was established in 1992 and has been producing and trading veterinary medicine, aquaculture chemicals, and pharmaceutical materials as well as building villas for rent. In 2007, the company changed its name to Nova Group with two major fields of operation, namely agriculture, with Anova Corporation, and real estate, with Novaland.
Vietnam’s domestic private ese Nova Group, which has been operating for 23 years in the agriculture and real estate sectors, now targets a growing share in the highly competitive market of children’s powdered milk.
Nova Group started the powdered milk project three years ago. In Vietnam, the price of powdered milk is rather volatile but has shown an upward trend over the years. The market is abundant with foreign brands.